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Three Brands That Used Data to Transform Their Media Strategies
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big Data dominates the...
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What's the Best Time of Day to Send an Email?
Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter of 2012 versus a year...
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Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?
You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men...
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Sailthru Tracks Your Online Behavior for a More Personalized Web
SpecsWho (l. to r.) Neil Capel, co-founder, CEO; David Blanke, COO, CFO; and Ian White, co-founder, CTOWhat Personalized recommendation platformWhere New York offices You may not know it, but those...
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How AT&T Got Kids to Make Some of the Year's Best Ads
IDEA: Bigger. Faster. More. You know you have strong product benefits when they can be boiled down to simple value propositions even kids can appreciate. Children, and simplicity, are at the core of...
View ArticleAmazon Preps Kindle TV Set-Top Box
After expanding into hardware creation with the Kindle, the Kindle Fire tablet and a rumored smart phone, Amazon is developing a proprietary TV set-top box. According to unnamed sources cited by...
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Ad of the Day: Samsung
Some smartphones are smarter than other smartphones," Samsung proclaims in this new 90-second spot, which aired Thursday night on Conan. But mostly, some smartphones appear to be younger than other...
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Susie Essman Celebrates Mother's Day by Clenching Her Snapdragon for Virgin...
Any Mother's Day commercial with Susie Essman is not going to be warm and fuzzy. The Curb Your Enthusiasm star appears in the new online video below for Virgin Mobile urging young adults to give their...
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Ad of the Day: Samsung
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in...
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Robert Rodriguez Serves Up Two Scoops, a Featurette for BlackBerry
In an attempt to become relevant again, BlackBerry is jumping into the movie business—though shorter than feature length. Two days after wrapping Sin City 2, awe-inspiring film director Robert...
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Cat Acts Like a Dog, and So Should You, Says Mobile Company's Ad
Sure, I've tried to cross a dog with a cat. Who hasn't? All I got for my trouble was a face full of claws and another year in therapy. Ad agency VCCP does a better job of it for U.K. mobile telecom O2...
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Ad of the Day: Republic Wireless Sticks to the Facts With a Rascal of a...
Is your wireless carrier working you over like a Carolina Bearded Tick on a baby hog's ankle? Might be time to switch to Republic Wireless. That's the advice from one H. Bud Chadwickson—Southern...
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Time Warner Cable Boss Glenn Britt to Retire
The rumors have been flying around since last winter, but Time Warner Cable on Thursday finally made it official, announcing that chairman and CEO Glenn Britt would retire when his contract expires at...
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Ad of the Day: Vodafone Assures Lovesick Teen Girls, 'It's Not You, It's Him'
Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international Vodafone spot, "The Wait." Twenty...
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The NFL Continues to Go Solo in Digital
When it comes to digital partnerships, the NFL likes to say no. During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps from the NFL Network...
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Watch the Thai Commercial That Has Half the World Sobbing Uncontrollably
Looking for a tear-jerker today? Thai mobile company TrueMove has got you covered with this story of a noodle seller whose generous act toward a young boy with a sick mother brings unexpected rewards...
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The iPhone Is Nice, but Could This Blocky, Utopian Rival Be the Best Phone in...
Smartphones are lovely, but they're also wasteful—not worth repairing when they break, quickly obsolete in a hyper-competitive market. But what if there were a different model, one where a phone's...
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Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke
After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy....
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Adorable Floating City Makes the Perfect Setting in Ad for Cloud Storage
As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating...
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Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like...
Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon is firing another round...
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